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Success Stories
Gifts.com used Google Audio Ads to create awareness for its new Gifts.com Gift Card web site, and saw 23% higher visitation in radio markets.
“Google Audio Ads was a great way for us to create awareness for our new product, which contributed to a successful holiday season. By providing the metrics needed to measure impact, Audio Ads helped assuage some of our concerns about radio.”
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GolfNow uses Google Print Ads and Audio Ads to drive online business and manage key parts of its advertising strategy in one place.
"I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio spots, negotiate with publishers, see and hear our actual ads, and track performance down to the city level with Google Analytics."
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GotVMail used Google Audio Ads to increase new customer revenue by more than 7% and site traffic by more than 5%.
"Google Audio Ads is an innovative approach to radio advertising. It's perfect for us as we target entrepreneurs through both call to action and brand marketing."
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Cequal used Google Audio Ads to break into radio advertising and broaden its reach.
"Google Audio Ads has made all the difference in our actually using radio."
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StopBitingNails.com used Google Audio Ads to counter seasonal sales cycles, deliver a significant lift across sales channels, and increase gross sales by 15%.
"I noticed a 30 percent sales increase in New Jersey, but I wasn't running a campaign there," says Chris. "It turned out that because it was just across the river from Pennsylvania, people were hearing the spot during their commute to work. That really opened my eyes to exactly how powerful radio could be."
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Listen to these AdWords advertisers talk about how Google Audio Ads helped them meet their campaign goals:
Road & Travel Magazine
We'd like to reach a broader audience on radio that we may not be reaching online.."
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Hear why Courtney wants to use Audio Ads to broaden their reach (69 sec) |
Coastalcontacts.com
The user interface was really easy to use and straightforward – you don't need someone to walk you through it, even novice radio advertisers can quickly master the campaign set-up."
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Listen to Patty talk about setting up her first Audio Ads campaigns (29 sec) |
AllCovered.com
Within a couple of days we were on the air in 6 or 8 cities. We could quickly run an ad that could be localized to each city. So in Boston we could have an ad featuring our Boston phone number..."
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Hear Nick describe how Audio Ads helped them reach local customers (101 sec) |
Realado.com
Users who came as a result of hearing our radio spot interacted or shared information with the site about 40% more often than other users.."
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Listen to Shawn describe how Audio Ads enabled them to generate awareness nationally for their new website (51 sec) |